Milan – “Do you already know? Or don’t you know?”, she asks (but it’s a rhetorical question) Pier Silvio Berlusconi at the presentation of next season’s schedules. It is known, it is known. Also because it has been the most talked about television topic of the last few days. Bianca Berlinguer arrives at Mediaset, arrives at Retequattro going to strengthen an information team in which the company has invested a lot. Market move sought and brought home with direct contact (“I’ve always liked Bianca very much and so did her program”, Pier Silvio insists) and finally made official.
For Berlinguer, an alternating management of Italy tonight with Nicola Porro and Augusto Minzolini. But above all a new transmission entirely by him. It will air on Tuesday evenings. It was also the traditional placement at Rai. Big question: will Mauro Corona also be there? He will be there. Says Pier Silvio: “he has already expressed his will to him in this sense”.
To those who object that Carta Bianca was a program criticized and with less than exciting results, the answer is dry: “Critics do their job: they criticize. In reality, the results have always been interesting with excellent peaks, even of 10 percent. AND then I like it a lot, I repeat”. Speech closed.
The other super announced novelty was the arrival of Myrta Merlin, “with a more precise characterization from a journalistic point of view of Afternoon Five”. It is the change that has caused the most discussion because in this way she remains out of the game Barbara D’Urso. Downloaded? “Barbara – continues Pier Silvio – she wanted precise guarantees on the programs that this company is no longer able to give. Plus we understood that the perimeter of Afternoon Five risked becoming too narrow for her by now. In any case, he is under contract until December and let’s see if he finds a new proposal interesting”.
It is a speech, that of farewells, which also affects Ilary Blasi. Is she disqualified too? Berlusconi says no: “In reality we have nothing to say about his excellent performance on the Isola dei Famosi. We simply haven’t decided yet when and how to bring it back. But I repeat: nothing against her”. This is how Mediaset’s structure takes shape after returning from holidays. In a trend that the company proudly flaunts. 53 percent of the day and 63 of the evening won over all competitors last season. And if we go into the details of commercial TV proper, the percentages rise to 94 and 86.
There will be a lot of cinema, which above all characterizes the Italia 1 proposal. Primes such as Leaving one day in Rome and Belli Ciao, and again Tenet, Dune and The Batman. Football with UEFA Nations League, Champions League, Coppa Italia, Italian Super Cup new formula.
For entertainment there will be a new edition of la Wheel of Fortune. Remembering Mike and looking forward to celebrating the 100th anniversary of his birth next year: “We will certainly do it”. Again Big Brother, again the Island. Overwork for Maria De Filippi. Also because Temptation will have a winter version. Another question: is Littizzetto’s arrival confirmed? Yes, you will be the judge at Tù sì que vales: “I spoke about it with Mrs. De Filippi – explains Pier Silvio – and I think she is happy, Luciana is a quality and talented comedian”. Again, the super special production with Checco Zalone (Amore+Iva): “A great blow”. Enrico Papi will have two new programs, one of which is musical, yes Italia 1. Confirmation for the hyenas with Veronica Gentili and without Belen.
The fiction lines up Maria Corleone with Rosa Diletta Rossi and Alessandro Fella, then Anima Gemella with Daniele Lotti and The Voice you have inside with Massimo Ranieri. The clapperboards for a new creation with Beppe Fiorello are also on the way. It’s still If I could say goodbye with Gabriel Garko (“a great return”), Fantastic 5 with Raul Bova, Vanina Guarrasi with Giusy Buscemi. From France there are also three episodes on the life of Brigitte Bardot.
It’s the new season for a company that prides itself on important results. On the stock exchange, a plus 41 percent against the minus eight of the main media broadcaster Europeans. Profits up 14 per cent in the three-year period 2019-2022 compared to minus 6.3 on the European scene. An ever-growing trend “which has now led us to surpass all competitors at all times of the day”.
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