Although today taking care of yourself physically and mentally, it is the most important thing in the lives of millions of people, the same did not happen two decades. Nor did the bombing that we now have with new activities and disciplines that are created almost every year. That is why it is even more surprising to see than Zumbacreated by Beto Pérez when he successfully overcome a problem with his music during a dance class, continues to raise interest.
At that time there was no Internet, so his triumph was based on mouth to mouth and a few recordings on DVD’s that they managed to market all over the world. For many changes suffered by the music industry and fitness, it seems that Zumba will not live any crisis in this regard. Now, after training thousands of people around the world so that the community grows, Beto Pérez arrives in Barcelona for their First instruction in the citywhere the Zin Academy will also be held and about 1000 people are expected to enjoy a day full of movement and joy.
– 25 years have passed since the creation of Zumba and there you continue …
When we look back and we see the path traveled it is a pleasure to know that we are one of the few companies that have survived for so many years, because almost always in the world of fitness, trends and fashions come, and they are usually disposable products, which last three or five years and another trend that pets it for a while comes and arrives.
– Why do you think Zumba doesn’t go out of style?
We have survived atodo this and I think it is because we have paid close attention to the human being. We are a fitness company but our purpose is not to go after vanity, such as obesity and lose weight but we will work happiness. So when you touch feelings, such as happiness or motivation, people respond immediately and are stuck to you. And he doesn’t want to release you because we are giving him something that many people pay. Pay for that, people want to pay for being happy. We do it without that the great focus, nor the Granmeta, but I think people feel it. Our idea at the beginning was not to become millionaires, or famous, we were simply three boys that we wanted to work and have fun, because at least I have a great time in my class, and all I wanted was to convey that to my instructors and that My instructors transmitted that to people.
Beto Pérez during a zumba class.
– How does this brand continue to grow?
We are renewing all the time, with new collections of clothing, new steps, new music … the music industry gives us the tools and we create it for our instructors, and exclusively, then people appreciate that and I believe That is part of success. Jane Fonda was the creator of the fitness in the 70’s and she made it easy, effective and fun. And that was what we take in Zumba.
“In addition to Zumba, I work mobility because at a certain age you have to do it”
Beto Pérez
Creator and teacher of Zumba
– How was the time to convince? It was one totally unknown discipline
He hadn’t watched from wanting to take care of himself and do you know what? It was a time without the Internet. Youth tells me: ‘How did you make themselves known through the world without the Internet?’ That’s where I say that the royal followers come, the real ‘followers’.
– Where did it arise?
We started in a gym in Miami and seeing that gym tripled their requests to enter they had to expand the room. I taught classes throughout Miami and all those people followed me throughout Miami and then a very large festival came in Italy, in Rimini, and it is the largest fitness festival in the world. That’s where the bomb exploded, Beto Pérez exploded. I were a Latin boy who did not know about fitness but he had liked it a lot and we sold DVDs for the entire planet. They called me for the first time of Belgium that they wanted it to go there to teach. Then came Netherlands, Italy, Mexico …
He succeeded because it was a sincere and honest job. The stir with Zumba was such that we were not able to respond to so many requests that came to us by email, and there came a point where I could no longer alone and I had to prepare instructors to help me.
– Now comes to Barcelona, where there is a Zin Academy event and will prepare our instructors.
Yes, it has been very nice because we have already passed the moment when some youth saw us as ‘Oh, that already happened!’ Now I love this new generation of boys that I have, many teenagers who have been guided by our music. Radio and media do not spread it, but we do. It is the fact that the music that touched me as a young man, that this youth does not touch him, to re -need him again and that people enjoy it. For example, I tell you about locomy and I show you the fans and all that. And I told them ‘No one discriminated, nobody spoke badly. Some boys there, who began to dance and loved them. And nobody made a scandal for that. ‘
“There is no bad criticism about the Zumba program because we only work with our body”
Beto Pérez
Creator and teacher of Zumba
– Zumba welcomes people of all ages, right?
I have some children between 9 and 12 years old and they are the future of Zumba. Moreover, they will be in the Barcelona certification. And also certifications where the granddaughter goes, where the mother, the grandmother …
– What predominates most zumba, men or women?
We were just talking about this and are more women than men, although this is a cultural issue. There are countries like Brazil, India or Mexico where a lot of man is going. They love to dance and nobody questions why they do it.
In Spain I believe that there is a good percentage of men who are going, although 70% is practiced by women. I tell men, ‘look, it’s a lot of fun because there are more women than men.’
– It is curious because in Zumba you always see happy people …
As I said before, fitness classes sell them to lose weight, but in Zumba what we sell is happiness. So, obviously for me the first benefit is something mental and mood. When you activate your endorphins, active that the blood pumps more, and on that side you will find incredible. There are many reports where they say that psychologists are hating of Zumba because people are happier from Zumba than from a consultation of a psychologist and is much cheaper. People sweat without realizing when people always relate exercise to torture, with laziness, not wanting to go …
– Train beyond the zumba?
Of course. After so many years of doing the same, your body gets used to it then that time comes when I like to demand and be better so I have a gym where I do weights, bike … I have everything a little and also two ” Personal Trainer ‘: One who works the weights and another that works mobility, because a moment comes at a certain age that must work mobility, the joints … and as I still teach classes, I do not want to engage again, because The weights engage you.
– How many times is it advisable to make zumba a week?
Zumba can be done every day. Thank God there has been no bad criticism about the Zumba program because all we do is work with our own body and we have no additions to a machine, we work intermediate impacts … There have been disciplines that I see that after a few years Sports medicine gives them certain scolding and people have back problems, knees, joints. With Zumba that has never happened. It has always been beneficial.
About Beto Pérez
Alberto ‘Beto’ Pérez is co-founder and creator of Zumba. Raised in Cali, Colombia, at 14 he already worked on three jobs to keep his family. His passion was always to dance and, after winning a national Lambada contest, he was accepted in one of Cali’s best academies to study dance while teaching Aerobic in return. In 1999 he moved to Miami, Florida, in search of the “American dream” and continued to teach aerobics. One day, he forgot Aerobic’s music and was forced to use a Latin music cassette in his car. Attendees that day had the opportunity to listen to a class that broke the molds and it was an instant success! Shortly after, Alberto Perlman and Alberto Aghion joined, Colombians settled in Miami and Zumba officially created.
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