With 73.4% of the votes, it surpasses Bet365 and Pixbet in a survey on trust and recognition in the sports betting sector
One search from the Env Media released on Monday (1.Jul.2024) revealed that the Betano is the most recognized and trusted bookmaker among Brazilian players, with 73.4% of votes. The company, which gives its name to the Brazilian Championship (Brasileirão Betano) and the Brazilian Cup (Betano), is ahead of others such as Bet365, Pixbet, Sportingbet It is Betnacionalwhich appear in sequence in the same ranking.
The number is the result of interviews with 500 Brazilian gamblers from April to May this year. It includes the top 20 gambling brands in Brazil and, to avoid biased responses, the brands were presented in random order to the interviewees.
The research also detailed, based on its own survey and external data, which brands are most searched on Google, the reasons that lead players to choose a platform and the main factors that lead them to change their “bet”.
In the 2nd quarter of 2024, the company in the sector that was the champion in Google searches was also Betano, with an average of 45 million monthly searches. Next comes Bet365 (30.4 million), Betnacional (11.1 million) and Sportingbet (9.1 million). Of the 20 bookmakers analyzed in the period, 10 have a monthly search volume above 1 million.
Decisive factors for choosing a “bet”
To understand what shapes players’ preferences, respondents also said what they take into consideration most when choosing a bookmaker. bonuses and promotions were pointed out as a decisive factor by 55% of those interviewed.
Also cited fast and secure payment options (48%) and reliable customer support (43%), in addition to user friendly interface (43%), among others.
Reasons for change
The majority of players interviewed (45%) said that they change betting platforms occasionally. There are those who change rarely or never (17%), weekly (15%), a few times a year (13%) and monthly (10%).
There are a number of factors that influence the choice of a betting platform, many of which are outside the context of the direct gaming experience. Reputation and perceived trust are the most influential non-gaming factors, with over three-quarters (76.1%) of respondents citing them as decisive. This is also the factor that grew the most in the last quarter, according to Env Media.
Players also consider the reviews made by other users (36%), advertising and promotions (33%), mobile app availability (26%) and website design and initial user experience (23%).
Recommendations from friends (43.9%) remain important, as do online reviews (35.8%) and promotions (32.9%). Mobile app availability and website design, along with user experience, have grown in importance, indicating that players are becoming more demanding in terms of the overall experience.
Even when some key features are not deal-breakers for players, many expect improvements in certain areas, such as faster payouts (47%), lower minimum deposit requirements (41%), more tools and resources for responsible gambling (40%), greater game variety (39%), simplified registration and verification processes (20%), more live streaming options (8%).
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