On the other hand, Becerril emphasized the importance of water as an essential resource in its operations, both in the manufacturing and use of products. “For us, in Mexico, it is an important issue. We have the first plant in Latin America with a 100% water reuse system. Our commitment is not to be passive.” This proactive approach reflects how sustainability can be integrated into every stage of the production chain, from manufacturing to consumption.
Furthermore, social inclusion is a priority for L’Oréal. Becerril mentioned that, in Mexico, “800 people are having jobs thanks to the program. “They are single mothers, people in vulnerable situations, older people and people with disabilities.” These types of initiatives not only generate environmental impact, but also promote social well-being, strengthening vulnerable communities through decent employment.
Finally, Becerril highlighted the role of education and collaboration in this path towards sustainability. “We know that sustainability is a skill that is acquired much more at the beginning if we all do it together. No one can do it alone.” This call to action highlights the need for strategic alliances with business partners, suppliers and consumers to create real and lasting change.
Technology at the service of sustainability
L’Oréal’s commitment to 100% green energy marks a milestone in its goals for 2025.Courtesy of the brand
Another highlight was the implementation of technology Waterloop at the L’Oréal plant in Xochimilco, the first in Latin America to incorporate this system. With 80% water reuse and recycling, the technology prevents liquid from leaving the plant during the production process. “This is just the beginning. By 2026, we plan to implement Waterloop also in our San Luis Potosí plant,” Becerril added.
These actions reflect how technology becomes a key pillar to meet the company’s environmental commitments. L’Oréal also promotes the use of renewable energy in its operations, aligning with the Science-Based Goals to reduce carbon emissions.
Social commitment and collective action
Innovation with purpose: L’Oréal’s initiatives are a step towards a more conscious and responsible future.Courtesy of the brand
The event included a panel titled From theory to actionmoderated by Gabriela Warkentin, with notable voices such as Charlotte Brum, Christopher Brosse and Daniel Beltrán. Experts agreed that consumers are increasingly demanding more transparency and responsible practices in the brands they choose.
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