The consumption model affects all layers of society, so “we must create a safer, more sustainable and healthier consumption model, where people who are in situations of vulnerability and social exclusion are prioritized.”stated Andrés Barragán, Secretary General of Consumer Affairs and Gaming, during the IV Business Forum: Retail and Mass Consumption Forum, organized by elEconomista.es. And he added that “we are facing a more aware consumer and where the entire value chain must include products with traceability and more affordable prices.”
The Secretary General of Consumer Affairs and Gaming has taken the opportunity to highlight two regulations on which they are working: the Sustainable Consumption Law and the Royal Decree on the regulation of food and beverage advertising aimed at children. In relation to the first regulation, he pointed out that “it is an opportunity to empower the consumer and move towards a more coherent consumption model, where sustainability is understood as recycling, reducing emissions, raising awareness or the use of environmentally friendly products. proximity, among others”.
The consumer is increasingly aware. According to Aecoc data, which Barragán has collected, “79% of the population ensures that their food contains only natural ingredients, while in 2020 this figure was only 40% of people. Furthermore, 75% of “Consumers consider that the most important thing about a dish is that it is healthy and healthy.” With this data, “We must live up to consumer demands, with the clear objective of promoting sustainable and affordable habits for all families”Barragán commented. And he added that “ecological makeup must end and an environment must be created that allows the consumer to know the reality and be better informed. In addition to promoting eco-design and making products easily repairable and recyclable.”
Regarding the Royal Decree, it is important because “a correlation has been observed between the excess weight of young people and the income level of their families,” explained the Secretary General of Consumer Affairs and Gaming. Thus, and according to the Aladino study, childhood obesity is almost double in the most vulnerable environments. “Less than half of schoolchildren consume fruit daily and less than a quarter vegetables. This is increasingly reduced in families with less income, while young people consume eight times more sugary drinks,” he explained. However, Other factors such as exposure to screens also play a role. “Young people from vulnerable backgrounds spend more than two hours with a screen, thus receiving more impact from advertising,” commented Barragán.
In general, the Secretary General of Consumer Affairs and Gaming has highlighted that both regulations seek “protecting health, while preserving and promoting better habits that boost our Mediterranean diet.
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