As you well know, part of Mattel’s business is releasing limited edition Barbie dolls that are usually inspired by real or fictional characters. Just as there is a model of Darth Vader or the painter Frida Kahlo, too, now We will have one dedicated to the Mexican multi-medallist Alexa Moreno.
The announcement of this new doll dedicated to Alexa Moreno comes during the celebration of Barbie’s 65th anniversary, which will now honor nine athletes around the world, which also includes tennis player Venus Williams; Canadian soccer player Christine Sinclair; the French boxer Estelle Mossely and many more.
Through initiatives like the Dream Gap Project, Mattel is committed to leveling the playing field for girls globally, in sports and beyond, to close the gap between girls and their full potential.
The doll comes in a red design with silver details, like the ones Alexa Moreno uses during her competitions. Likewise, you can put her in the traditional celebration positions or in other poses that the Mexican usually does in her respective competitions.
Now, Mattel will also separately launch a gymnastics set that includes a figure with a purple leotard and more than 10 accessories, such as bars, warm-up mats, a medal and much more.
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When does gymnast Alexa Moreno’s Barbie go on sale?
Perhaps Mattel did not release a specific date for the release of Alexa Moreno’s BarbieHowever, it should be ready for the summer, just around the time of the Olympic Games that will be held in Paris from July 26 to August 11.
We must also take into account that most likely a good part of the sale of these figures will first take place online and then through stores with which Mattel has a partnership. We should not even rule out that there are exclusive models for some establishments.
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