10/20/2024 09:15
Updated 10/20/2024 09:15
Bad news once again about an electric motorcycle manufacturer that has not managed to survive, and that joins the increasingly large list of brands that are falling by the wayside while the transition to 100% electric vehicles is completed.
A process that is being much slower in the motorcycle sector, as you know well from Energeticthe last to go to the bankruptcy after having launched a total of four models of zero-emission frames.
The situation in the sector has taken Energica ahead
The Italian manufacturer had a lot going for it to stand out, and in 2021 they launched what was the first electric supercar made in your country, Energetic Egowhich has also had a naked format, materialized in the models Energica Eva EsseEsse9 and Energica Eva Ribelle.
By 2022 they already had the support of the international group Ideanomics, with which they began an important commitment to accelerate the adoption of electric motorcycles. In fact, in 2023 they launched their fourth and final model, the Energica Experiaan asphalt trail.
They are all powerful motorcycles, with different purposes of use and aesthetics, and in the best of cases they have a autonomy 160 kilometers in mixed cycle, and about 200 kilometers in the city. This is a general rule, although Experia improves these figures to 260 and 400 kilometers respectively.
Of course, an Eva from Energica has a price access of approximately 16,000 eurosan Ego of about 20,000 euros, and for an Experia you have to pay around the 30,000 euros.
The strategy has not turned out as they expected
Quite high rates at a time when electric motorcycles They have not fully penetrated segments that have a certainly limited customer niche, and that have not yet accepted the electric transition in the same way that car drivers have done.
Hence, Energica had to declare itself in bankruptcywaiting for a manufacturer to be interested in the project, and to move forward with another owner.
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