The success that Formula 1 is enjoying clearly emerges from the data that highlight the interest of the public. The 2022 season opened with an important increase in spectators on the track, a trend that appears even clearer from the analysis of television shares, which are constantly on the rise.
Italy is no exception, and confirmation comes from the auditel data of SkySportF1, which is registering record results in terms of audience. The success of Formula 1 has also been noticed by other sports, starting with football, which on the last day of the championship (scheduled for the weekend) proposes the cross-comparison between Milan and Inter for the assignment of the 2021 championship / 22.
Charles Leclerc, Ferrari F1-75, pitstop
Photo by: Ferrari
The initial programming of the double match provided for the kick-off at 15:00, or at the same time as the start of the Spanish Grand Prix, a long-awaited stage of the 2022 world championship which will see many innovations on the track destined to influence the technical hierarchies of the championship.
The current interest in Formula 1 was the basis of the decision taken yesterday by the Lega Calcio, which postponed the start of the Inter-Sampdoria and Sassuolo-Milan matches to 18:00, which is an hour after the checkered flag of the Montmelò race.
A decision that meets both Serie A and Formula 1 itself, avoiding a concomitance that would not have benefited both events, fragmenting the interest of the public.
The benefits will be mainly SkySportF1 and Dazn, who will be able to offer their respective products without direct competition with other events.
For Formula 1 it is an important recognition of the success it is achieving in Italy, where a new wave of spectators (with a large percentage of under-30s) joined the historical audience, attracted last year by the Hamilton-Verstappen duel and exploded in this season thanks to Ferrari’s return to the top.
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