One of the characteristics of technological innovations is to make all objects obsolete. In its eagerness to expand, its list of expendables also includes people. An example of this is Ayayi, a Chinese influencer who is completely virtual.
And while it is not the first to appear, what distinguishes it from the rest is digital recreation extremely realistic, with unique personality, style and details, which claim to show something more than the simple virtual figure.
This digital product, which they regard as a human goal, is the first of its kind within China and was created by the company Ranmai Technology.
The bet of the company is not accidental. According to the metrics, these pixel creatures are more effective than many celebrities when it comes to selling products, creating greater participation from your audience and establishing more powerful links with your communities.
Ayayi was created by Ranmai Technology company.
The latest technologies in 3D modeling and advances in lighting and 3D textures have made possible the creation of this virtuous influencerl. The play with the lights and shadows on his face makes him look like a practically real person.
In his first post on Xiaohongshu, a social shopping platform, he got more than 3 million views and managed to accumulate over 40,000 followers during their first appearance.
For this reason, influencer Ayayi has already started collaborating with different brands to promote their products. His first job was to present the Mickey: The True Original Exhibition in Shanghai, sharing photos, videos and impressions of what he was “seeing”.
He became a celebrity in China.
From then on, his consecration increased. Since then, She is invited to the top events where she makes her virtual appearance on a screen, he took photos with some of those present and greeted. Quite a celebrity.
Miquela Sousa or Lil Miquela, is another influencer who was created by the hand of Trevor McFedries and Sara DeCou. The project started in 2016 as an Instagram profile.
With Lil Miquela at the helm, it is a success whose main platform is Instagram. Lil Miquela
Lil Miquela has freckles, full lips, and dark hair. Her Instagram feed shows her dressed in Prada outfits and accessories from Chanel, Supreme and Vans.
The account recounts a fictional narrative that allows this little model market various brands, mainly fashion and perfumes. But she’s not just a pretty face, she also speaks out on topics like LGBTQ ++ rights and climate change.
In 2017 he released a single, Not Mine, which went viral on Spotify. It also supports other social causes such as Black Lives Matter and the Black Girls Code organization, that promotes technological training for girls.
Lil Miquela’s Instagram profile
That same year he went out to walk the streets of Los Angeles as a robotics prototype since it had a lot of impact on social networks and they tried to create it from “flesh and blood”.
In April 2018, the account had already accumulated more than a million followers and, these days, it exceeds 3 million followers. There are no limits to the imagination.