Osservatorio Immagino, avocado: in the GS1 Italy ranking, avocado ranks first among the beneficial ingredients with an increase in sales of 67.4%
In Italy, A country very tied to the culture of food, the search for “beneficial” foods, that is, that they do well, is an increasingly relevant trend. But what were the top “beneficial ingredients” of 2020, reported as differentiating on the labels of food products sold in the big organised distribution?
L’Imagine Observatory of GS1 Italy, analyzing the packaging of 76,119 consumer food products, has drawn up a ranking. In pole position there is almond, highlighted on 1,140 products (1.5% of the total), which accounts for 1.2% of the total turnover of hypermarkets and supermarkets. In 2020 this product increased the sell-out by + 3.5%.
All ‘avocado, on the other hand, goes the title of top performer ingredient of the year, with an increase of + 67.4% on total sales (including products containing it).
But that is not all. There has been record growth for the Sesame seeds (+ 32.5%), thespirulina algae (+ 20.7%) and the corn flour (+ 14.9%). Excellent recovery instead for the cinnamon, which overturns the negative figure of 2019 (-4.6%) obtaining a + 8.0% in 2020.
That of seeds recorded the best annual performance in terms of sales (+ 10.9% compared to 2019). Positive balance also for i superfruit (+ 2.1%), while i super cereals/flours remained stable (+ 0.0%). Sales down by -2.2% annually for i sweeteners and -4.5% for spices. Also noteworthy is the collapse of the superfood basket, which in one year lost almost a quarter of sales (-24.9%), accelerating the negative trend already recorded in 2019.
The complete ranking of beneficial ingredients is available in the ninth edition ofObservatory I guess, which can be downloaded for free from the Observatory’s official website.