With an official press release, we learn that PAI And Embracer Group they would have initiated confidential talks for Asmodee’s entry into Embracer, with the aim of creating the largest European entertainment group.
According to what is clear from the official press release, the two large European groups PAI and Embracer Group have started a long negotiation, to create a giant recreational center.
For those who don’t know, PAI Partners is one of the largest French if not European private equity firms. The purpose of PAI is to invest in leading market companies all over the world, with the prospect of creating dynamic partnerships to conquer and annex the largest slices of the market.
Thanks to its network of professionals within this company, I am always looking for companies that can conquer leadership in the reference markets and annex them within its group of companies, so as to transmit know-how and liquidity for targeted investments and structured, creating sustainable value for all participants.
Precisely for this reason, in 2018, PAI became the majority shareholder of Asmodee, a company that we all know as a leader in the table games sector, with a total of more than 39 million games sold in 2020 globally. Across 22 proprietary studios and over 300 IPs, including Ticket to Ride (80 million players) e Dobble (85 million players). After the PAI annexation, Asmodee has grown to become the largest independent global player in a market, that of board games, which is currently growing fast and with good investment opportunities.
As for the Embracer Group, we can tell you that it is a parent company that owns many companies all focused on the development and publication of video games for PC, console and mobile. Reading the press release and also the official website of Embracer, we can deduce mind-boggling numbers for qhis operation, than if concluded, could really create a playful pole of truly global proportions. At this point we just have to wait and closely follow the fate of this interesting negotiation.
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