Ford will start selling cars with a model similar to that of the video game DLCs, although not because of a marketing decision, but to mitigate the lack of chips in the market.
The auto company reported that the Explorer SUV it will start arriving at dealers without its rear-seat climate and air-conditioning controls, so they can only be operated from the front.
Ford It will offer the option to add them later when chip availability normalizes, so it will basically function as a form of DLC similar to video games.
This decision was made so that consumers can have their cars as soon as possible, otherwise they would have to wait for components to be replenished.
Being a secondary feature that can be installed later, Ford He did not find a major inconvenience with adding it separately, but there was another model that was more affected.
the pickup F-150 It stands out for a function called ‘start-stop’which completely shuts down the vehicle when it detects total braking, and starts its journey when pressing the accelerator, and as you can imagine, it also needs a chip.
For this specific model, the company offers two possibilities: extend the waiting time or deliver it immediately without the function, offering a $50 credit in exchange.
Ford found a solution to the shortage, but other brands did not
Due to the lack of components, several brands were forced to reduce their production, which increased the price of vehicles in recent months.
General Motors was even forced to withdraw some features from its units, for example the aforementioned ‘start-stop’ and the fuel management module.
If you were planning to buy a ship, you may have to wait a little longer to see if the picture normalizes.
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