In an attempt to address the decrease in user participation, as well as growing sliding fatigue, the Tinder appointments application has announced a significant investment in new discovery and recommendation functions driven by artificial intelligence (AI).
In the next quarter, Tinder will start trying recommendations selected by AI to offer “more personalized and attractive coincidences “, collect the Mirror.
In addition, the appointment application will prove an experience of discovery enabled by AI, although little is known about How these functions will work.
These evolutions of AI are not the first of the company, which launched its AI Photo Selector tool last summer. The digital partner helps users to create their profile by selecting photos of their optimized photo gallery To help users find a couple.
In a press release announcing the photo tool, the executive director of Tinder, Faye iosotalunohe said: “We are proud to be the first appointment application to implement an artificial intelligence tool that can make profile creation experience significantly easier, an area that we know is one of the most difficult parts of the appointments “
The developments of AI products are part of a change in comprehensive strategy for the parent company of Tinder, Match Group. Match Group, who also owns Hinge, Okcupid, Match and Plenntyoffish, announced a new phase known as the last year known as last year ‘IA’ transformation.
In this new phase, the company will substantially invest in functions and products based on artificial intelligence for Promote user growth in the coming years.
Match Group also appointed a new executive director, Spencer Rascoff, Last Tuesday, February 4 to supervise this innovation of products focused on artificial intelligence.
Rascoff spoke confident about the innovative effect of online appointments driven by AI and said: “This Cambrian explosion in AI will allow Match Group to have the same type of commercial inflection as the change of desktop computers to mobile devices created for Our category and other categories About 10 years ago, when mobile devices beat desktop computers. “
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