Apple Vision Pro will arrive in Europe in June, but there could be bad news for Italy

Apple has announced that its mixed reality headset, Vision Pro, It will be available internationally starting in June 2024. However, Italy is not among the first European countries where the device will be launched. The news was revealed by Bloomberg’s Mark Gurman in his weekly newsletter Power Onwhich previews the news of the next WWDC 2024 conference.

There is still hope

Among the eagerly awaited news of WWDC 2024, Apple’s developer conference taking place on June 10ththere will be an announcement of the international availability of the Vision Pro headset. According to Gurman, the first markets outside the United States will include European countries such as France and Germany, as well as China, South Korea, Japan, Hong Kong, Singapore, Canada , Australia and the United Kingdom.

Luckily the revealed list does not appear to be complete, opening a window for all those users willing to try this viewer for Apple’s Mixed Reality. Despite this, we still don’t know what the prices will be: if in fact in the USA the device was sold for 3,500 dollars, with the fact that the exchange rate is not a simple conversion, and using the percentage increases typical of Europe, the final price could be increased by a third. Count in hand, the Vision Pro it could cost a European around €1,000 morean increase that while on iPhones may lead to people turning up their noses a bit, on a device like this it could push them not to buy it.

Gurman’s statement

Mark Gurman explicitly said in his podcast: “Initial overseas markets include China, South Korea, Japan, Hong Kong, Singapore, Canada, Australia, United Kingdom, France and Germany. Distribution will begin following Apple’s Worldwide Developers Conference in June”.

So while the Vision Pro fever is preparing to start in Europe, in the meantime things are going differently in America: the Vision Pro has already been out for a while and interest seems to have already waned. Among the reasons, obviously the high cost and the fact that there are no real applications capable of exploiting such a powerful and complex device.