On 6 October 2016, Apple Academy courses began and Naples felt closer to Silicon Valley. It was Tim Cook himself who announced his intention to do something concrete for Italy. He was received at Palazzo Chigi in January of that year by Prime Minister Matteo Renzi, also welcomed by some brilliant Italian startuppers. In May the choice, which the then advisor for innovation of Palazzo Chigi Paolo Barberis, former co-founder of Dada, had collaborated on. Surprisingly, but not too much, Naples had been chosen: here there is an excellent university, Federico II, at the time led by Gaetano Manfredi, who had just been elected mayor of Naples, after passing to the government as minister; and there is a professor passionate about innovation and digital, Giorgio Ventre.
The choice of location fell on a building in San Giovanni a Teduccio where once there was a tomato factory, defined by the Anglo-Saxon press, “Unlikely … downtorodden suburb”. An unlikely and unlikely suburban place, we would say with a non-literal translation. Here, it was the bet, some of the brightest young people in the world will come to become developers of iOS apps, Apple’s mobile operating system. Bet, let’s face it immediately, widely won.
On 6 October 2016, with a punctuality that surprised even some Neapolitans, the courses for the first 100 students started. Since then, the school has never stopped: it has continued to graduate developers from all over the world and to foster the birth of successful startups. A few days ago, at the resumption of the courses in attendance, there was also the chief financial officer of Apple Luca Maestri che speaking with our Bruno Ruffilli he said that the commitment is renewed at least until 2025. “When we started talking about the Academy with the Italian government, they offered us offices in big cities and centers that already had a lot to offer. But we were looking for a bigger challenge, we really wanted to bring about a tangible change ”. Not just words, it must be recognized.
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