According to a report, Apple will lose $ 3 million every day – in unsuccessful iPhone sales – exiting the Russian market.
The information was reported by Burga, which reports that Apple holds 15% of the Russian smartphone market. The Cupertino company is third behind Samsung (34%) and behind Xiaomi (26%). Realme, on the other hand, is worth 8% and Poco 3%.
In 2021, the Russian smartphone market was worth $ 7.6 billion. According to Bulga’s calculations, Apple would therefore lose at least $ 3 million every day, or $ 1.14 billion a year. The missed revenue may actually be higher as the Russian smartphone market has grown year on year. In 2020 it was worth $ 5.93 billion, while in 2019 it was worth $ 5.2 billion. Between 2014 and 2021, the figure grew by 200%.
After Apple’s decision on Russia, the move put pressure on other brands such as Samsung who have also stopped shipping products to the country.
Netflix has also decided to block video streaming in Russia: here is how many subscribers it will lose.
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