The future of the Apple Car starts with services. In the future, in fact, Apple Car Play could come to control a series of internal car features such as the “climate”, the speedometer and the adjustment of the seats, thus entering more deeply into the car software. But the houses may not all agree
As reported by Autonews, Apple CarPlay, the popular interface that connects the smartphone to the car system, is changing nature. In fact, according to rumors, in addition to being able to access the music library, get directions and make phone calls, the interface signed by Apple will in the future enter directly into the car’s operating system. The company is said to be working on a technology that would have access to functions such as the climate control system, the speedometer, the radio and the adjustment of the seats. The project, known internally as “IronHeart”, is still in its early stages and would require the cooperation of car manufacturers.
What if this was the true nature of the Apple Car?
This project underscores the idea that cars could be a major business for the tech giant, even without selling a vehicle under the bitten apple brand. While plans for Apple have faced several setbacks, even in recent times, the company has continued to make inroads among iPhone enthusiasts with Apple CarPlay. Seven years after its launch, the system is now offered by most major car manufacturers. IronHeart would therefore represent a big step forward for software. The iPhone-based system could access a number of controls, sensors and settings, including: internal and external temperature and humidity readings, temperature zones inside the vehicle, “climate” and defrost systems, setting for regulation speakers, seats and armrests, speedometer, tachometer and fuel dashboards. By gaining access to controls and tools, Apple CarPlay would become an interface that spans almost the entire car. In addition, the data may also be used by Apple or third parties to create new types of applications or add features to existing functions. It is no coincidence that some Apple users have complained about the need to jump between CarPlay and the car’s built-in system to manage the car’s key controls.
Like HealthKit and HomeKit
The IronHeart project would be similar to Apple’s approach to health and home technology. The company offers an iPhone app that can access and aggregate data from external health devices using its HealthKit protocol. The Home app, likewise, uses Apple’s HomeKit system to control smart appliances, including thermostats, security cameras, and door locks.
The future of the Apple Car is IronHeart, but not all houses could agree
IronHeart would represent Apple’s strongest push in cars since CarPlay was released in 2014, but it may not be accepted by all automakers, who may be reluctant to hand over control of key functions to Apple. While CarPlay is now in more than 600 car models, other Apple apps launched in recent years have been slower to catch on among automakers. In 2015, the Cupertino-based company began allowing car manufacturers to build third-party apps for CarPlay that can access car stereo, GPS, and climate controls. In 2019, it began supporting CarPlay on secondary car screens such as digital instrument clusters. A year later, it announced CarKey, which is a function to unlock a car with an iPhone or Apple Watch, in addition to the routing of electric vehicles, the ability for the iPhone to detect when it is connected to an EV and provide information on the charging stations. in the map view. But automakers mostly refused to add these improvements. Climate control and radio apps are only supported by some cars. And the EV routing function is not available on any vehicle. The expansion of the CarPlay display is only supported by some brands, such as Bmw and Volkswagen, and CarKey is only on some models of the house of Elica. For a few weeks, Apple also allowed its voice assistant Siri to access certain features of the car, allowing it to change audio sources and radio stations, move seats, and operate climate settings. But these features, which relied on app support from automakers, were removed in iOS 15. Some manufacturers, including Tesla, ignored the efforts of Apple and Google altogether, choosing to build their own infotainment ecosystems. .
The importance of retaining Apple users
Following Doug Field’s departure, the company appointed Kevin Lynch as the head of the Apple Car project. A real car is probably years away, but Apple has several assets with a past at Tesla and former BMW manager Ulrich Kranz working on the project. Gaining a stronger foothold in the auto industry would help keep the iPhone rooted in customers’ daily lives. Each time the device handles multiple tasks, such as paying for groceries, showing an ID, or unlocking a house door, it gives consumers another reason to remain an iPhone user. Even with Apple’s push into new areas, the iPhone remains the company’s largest money machine, accounting for around half of sales, with nearly $ 138 billion grossed last year.
October 13 – 08:25
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