During the upcoming WWDC 2024, Apple could not only follow in the footsteps of giants like Google and Microsoft in exploring artificial intelligence, but also stand out by introducing useful, everyday AI features, as reported by Mark Gurman in his Power On newsletter for Bloomberg .
Could OpenAI cure the AI of the new iPhones?
Contrary to the spectacular demonstrations of other technology giants, Apple could focus on more practical and immediately applicable AI features. Among these, the introduction of automatically generated emojis and advanced transcription of voice memos are expected, tools that could significantly simplify the daily use of Apple devices.
The most notable news could be the announcement of a collaboration with OpenAI, which would mark an important development in Apple’s AI strategy. This move could not only expand the capabilities of Apple devices but also position the company in a strong position in the competitive artificial intelligence market.
Not just OpenAI, maybe even Google Gemini
Furthermore, there are rumors that Apple will allow it deeper integration of chatbots into its operating systems, with OpenAI and its ChatGPT likely to have first entry. These rumors also suggest that Apple is working to include support for Google Gemini and other entities like Anthropic, diversifying AI interaction options for iPhone users.
In addition to AI partnerships and integrations, it is expected that Apple will announce tangible improvements in terms of functionality, as an intelligent summary system to summarize messages and notifications. The Voice Memos app is also expected to receive a significant boost with AI transcriptions, which will be useful for a wide range of users, from journalists to students.
The conference may also reveal improvements in the Spotlight app, with Internet searches with Safari and improved writing suggestions for emails and messages. It is also expected introducing features to retouch photos and generate emojis in real timemaking communication even more personalized and interactive.
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