According to a study presented by Ancma and Indicam, online counterfeiting is a scourge that continues to plague the two-wheeler sector. A survey carried out by FUB (Ugo Bordoni Foundation) and DCP (Digital Content Protection), on a sample of eleven companies in the two-wheeler sector (motorcycles, bicycles and components), monitored the presence of illegal content for trademark and design counterfeiting. The research was carried out on fifteen electronic B2B, B2C and C2C marketplaces and on three primary search engines, and it was found that the aforementioned companies suffered a potential economic damage of 2.2 billion euros. In just two months, for more.
The incidence of illegal content detected on the web is particularly serious: 4.3% of the 140,000 pages analyzed through search engines showed evident infringements of intellectual property. The situation on e-commerce platforms is not good either, where even one in four advertisements (25.3%) was illegal, but with peaks reaching 32% on the Indonesian Tokopedia and, even, 56% on the Taiwanese Shopee. The analysis by geographical area shows that the highest volume of illicit auctions is prevented by Indonesia (more than 30,000 advertisements detected), followed by Italy (more than 20,000), Taiwan (15,000) and China (more than 10,000 ).
If you look at the economic value of the counterfeit goods, China recovers the first position, with 750 million euros of products in violation of intellectual property, on par with Taiwan (700 million), followed by Brazil (500 million), while Indonesia is in fourth place with a value of 300 million euros. This data highlights a greater industrial capacity on the part of some countries, which prove to be capable of satisfying any massive requests from specific markets. Overall, it can be estimated that the economic value of illicit products conveyed by electronic marketplaces in the two months of monitoring amounts to 2.2 billion euros.
The study also showed the evanescence of sites carrying goods in violation of intellectual property titles: 90% of the domains analyzed are less than six months old and, just two months after monitoring, 60% of the websites have been removed or access has been temporarily disabled. Consequently, the great volatility of these windows makes the work of the police particularly difficult.
An encouraging fact emerges from the analysis of the effectiveness of the brand protection tools, which allow you to monitor, detect and remove illegal content on the network: the companies that use them significantly reduce, to zero, the presence of counterfeit products on portals and websites. Ancma has asked the Government and Parliament, on the occasion of the Budget Law, to approve a regulation that recognizes a tax credit in favor of companies wishing to acquire professional monitoring and protection services for their brands on the web.
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