The Russians began to actively prepare for the New Year. The data of the online platform Lamoda shows which products are the most popular among buyers. The text of the research is at the disposal of Izvestia.
Lamoda analyzed the demand for Christmas goods between November 1 and December 2, compared to the same period last year. Christmas tree toys became one of the most growing products during this time; they were purchased 1539% more often than in the same period of 2020. Also popular were decorative wreaths for the interior (+ 1459%) and decorative figurines (+ 136%). The demand for scented candles almost tripled.
In addition, users started purchasing fragrance oils and fragrance kits 138% more often than last year (up 121%). The most popular candle scents among buyers are Pomegranate and Black Rose, Pear and Apple, Woody Aroma and Chocolate.
The kit for creating coziness before the New Year holidays, which includes a set of Christmas tree decorations, a garland, a decorative wreath for the interior, a set of decorative figures, an aroma diffuser and a set of serving napkins, will cost a Russian about 7.8 thousand rubles, analysts added.
Earlier, on December 6, Ivan Samoilenko, managing partner of the B&C communications agency, told Izvestia that manufacturers and retailers predict an increase in the cost of a number of New Year’s goods from 3 to 7%.
Such goods, he said, include meat, eggs, dairy products, cheeses, sausages, vegetables, fruits, caviar, fish, alcohol, sweets, as well as perfumes, cosmetics, and jewelry that Russians buy as gifts. The Christmas tree decorations and the trees themselves are becoming more expensive, the expert added.
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