CPUs and GPUs produced by AMD they will keep their value e they will not go down in price: he declared it Lisa Su, CEO of the company, who also explained how this peculiar strategy will be carried out. The secret, apparently, lies in the so-called “undershipping”.
Quite simply, AMD it is limiting the distribution of processors and video cardsplacing on the market a lower number of products than the actual capacity and in the meantime trying to fill their warehouses with the components necessary for the construction of the devices.
“We believe the fiscal first quarter represents the nadir for our PC market, so we will see some room for growth in the second quarter and then a second half of the year traditionally characterized by higher numbers,” said the AMD CEO. during an investor meeting.
“We did undershipping in the third quarter and in the fourth quarter. We will continue to undership this practice, albeit to a lesser extent, in the first quarter,” continued Lisa Su, adding that the first half of the year still looks like a weak season. .”
As you recall, desktop and laptop PC sales plummeted in the fourth quarter of 2022, and it’s sad to find that AMD hasn’t considered price cuts to encourage an industry recovery.
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