At the moment the world of streaming is very disputed, since Netflix is releasing hit after hit that gets everyone’s attention and subscriptions, on the other hand, Amazon Prime Video has tried to stand out with its great productions such as The Lord of the Rings: The Rings of Power and The Boys, but not reaching such great levels. For this reason, a new plan has been shared to generate income where there is even a free plan.
The company seeks to transform the competitive landscape with a new free membership segmented by age, aimed primarily at young people between 18 and 24 years old. This strategy will offer six months free of charge with the aim of attracting an audience that consumes content intensely and for a long time, especially popular series such as fallout. The measure seeks to capture this key audience and promote long-term loyalty within the ecosystem of Prime Video.
In a market where companies compete to attract users and keep them, Prime stands out with this innovative proposal, which could set a new trend. In addition to the free subscription, Amazon plans to offer additional content from other platforms such as SkyShowtime and AMC+which increases the entertainment options, although the latter will involve an additional cost. The goal is to create a long-term consumption habit and retain users beyond the free period.
Access to this subscription will be restricted to those who verify their age or prove their status as students, which limits the offer to a specific segment of the population. This age segmentation represents a step towards personalizing the user experience, attracting an audience that tends to prefer digital services and continuous entertainment. If the initiative is successful, other platforms could follow the example, also seeking to attract these young users with similar strategies.
Additionally, you have a unique opportunity to increase your user base with the future series of god of warone of the most anticipated franchises that already has a large number of followers. Yeah amazon manages to combine this launch with its free subscription strategy, it could attract even more audiences to the platform and consolidate itself in the streaming battle.
Via: Hollywood Reporter
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