Online shopping has revolutionized the world of consumption, since now from our smartphone at any time and anywhere in the world you can get whatever you want. This means that the purchasing options of users are almost infinite, in the same way as for sellers as well, but these seconds now have the problem that they have to compete against millions of merchants with more competitive prices than theirs.
This has led to a price war, where Customers can find exactly the same product in a price range that can vary by quite a few euros. And especially, sellers are finding many difficulties in competing with Chinese merchants, which have positioned themselves as the cheapest on the market.
With apps like Aliexpress, Shein, Temu or now the popular Hacoo, Chinese sellers practically They have cornered the world market, And its great asset is its very low prices. The truth is that in most cases when it comes to the quality of the products, they may not lead, and they also work a lot with counterfeits.
However, it is clear that Users do not mind buying products that are one step below (in many cases) in terms of quality and durability to save a few euros. The largest e-commerce platform in the world, Amazon, has also realized this. Although it continues to lead in its sector, it is suffering from the rise of these platforms of Chinese origin.
That is why they have announced the creation of a new mobile app called Haulwhich is supposed to be a platform with “products at incredibly low prices” that are “worth the wait” up to two weeks for delivery, with maximum limits of $20 on what they offer. In this way, Amazon moves away from its hallmark of 24-hour deliveries, to offer products at a much lower cost, but with the drawback of delivery times.
Predictably this is because it will work like the rest of the platforms that we have mentioned before, where all the products come from China and require time to reach the West, although for the moment Haul will only be available in the US.
“Finding great products at very low prices is important to customers, and we continue to explore ways to collaborate with our seller partners so they can offer products at ultra-low prices,” said Dharmesh Mehta, vice president of worldwide seller partner services at Amazon. .
In addition to a maximum price of 20 dollars, most will cost less than 10having free shipping on orders over $25s. Amazon sees this project as a risky attempt at innovation, and as Mehta herself confirmed for the BBC, if the products are disappointing for buyers and unprofitable for Amazon, “I don’t expect Haul to last long.”
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