Alitalia ready to sell Alitalia Loyalty, the Millemiglia program to build customer loyalty
The former flag carrier Alitalia prepares to sell Alitalia Loyalty, the company in which the program has existed since 2015 One thousand miles to build customer loyalty with the points that accumulate on each plane ticket bought. According to reports from the business newspaper il Sole 24 Ore, the agreement signed by the company with the online travel agency lastminute.com revitalizes the program: a preliminary step to the sale of Alitalia Loyalty.
The call for tenders is therefore ready and the start is imminent. Excluded from the tender Ita, the new airline took off last October 15: the European Union has banned it from accessing the tank of over 6 million customers of the One thousand milesbut could make a commercial deal with the future owner.
Financial investors may be interested, private equity funds, companies, some even speculate American Express, which he had agreements with Alitalia for credit cards. But there are no confirmations. In 2020, Loyalty revenues dropped from 51 to 17.48 million, net income from 19 to 4 million, has 48 employees.
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