Alfa Romeo celebrates the birthday of Juliet. 70 years ago the iconic medium compact sedan of the Biscione car manufacturer saw the light for the first time: the setting was that of the Turin Motor Show, the precise date was 21 April 1954, the version of the model Sprint. A name, a guarantee of success: Alfa Romeo Giulietta Sprint immediately enjoyed great success, so much so that already during the first days of the Show collected around 2,000 orders for the model.
Alfa Romeo Giulietta Sprint
A car that made the history of the Biscione car manufacturer, which over the years has scored a series of primates: it is in fact the first Alfa Romeo to have a female name, the first Alfa Romeo to have reached quota 100,000 units produced, and so on. In short, a model that Alfa Romeo itself defines as a fundamental pillar in the history of the brand: also and above all for this reason the Alfa Romeo company itself has decided to dedicate a celebratory logo to the 70th anniversary, designed by the Centro Stile.
Celebratory appointments
The date to mark on the calendar is next June 2nd, Sunday, when the Alfa Romeo Museum will celebrate the 70th anniversary of the Giulietta with various initiatives: at 10.30 there will be a parade reserved for Giulietta cars, while at 11 a special Backstage conference organized by the Museum itself dedicated to its history will take place, with the interventions of numerous speakers and the support of a series of materials preserved by the Documentation Centre. At the same time, the exhibition “Juliet. Italy's sweetheart”, which retraces the main stages and the various versions of the model. Then, at 12.30, a second parade will also see the “Nuova” Giulietta from 1977 and the more modern version from 2010.
Italian Alfa Romeo register
And that's not all. Because on Sunday 2 June the Italian Alfa Romeo Registry will organize the third edition of “RealAlfa“, the restoration and conservation competition dedicated to Maurizio Tabucchi: one of the 10 competing categories will be reserved for the Giulietta Berlina and TI. Finally, again on Sunday, the “70th anniversary tour“, which will also be organized by the Italian Alfa Romeo Registry, and which will lead a caravan of 70 Giuliettas in the Lake Garda area.
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