The need to expand and diversify the Alfa Romeo range to be able to keep up with the Germans is an evident need and has already been underlined several times by Jean-Philippe Imparato. The CEO of the Biscione did not want to make any proclamations but it is clear the intention of the Stellantis manager to give impetus to the Arese car manufacturer not only thanks to profitable models but also through cars capable of attract fans around the Biscione. The thought therefore immediately goes to a flagship that can make the Alfisti’s heart beat again and that goes to place itself at the top of the range in that place that has never been of the last generation of Giulia. An Alfetta for example, capable of eroding customers from brands such as BMW, Audi and Mercedes.
The idea of adding a flagship car to the Alfa Romeo range had already been waved by Sergio Marchionne, ready to adapt the Giorgio platform to a high-performance luxury sedan. The late manager’s project never went through under FCA management but now that Stellantis has taken control of the brand, the synergies within the group could provide adequate technology and architecture to form the basis of Alfa Romeo’s new flagship. We have thus returned to talk about the possibility of having an Aletta on the road again, a possibility that, however, would have been denied by Imparato himself, whose vision would be oriented towards another type of car.
The new flagship could respond to the name of Alfa Romeo GTV, imagined as a 4-door coupe sedan high performance, perhaps produced in a limited number of specimens using the STLA Large platform of Stellantis. This model would not arrive immediately, giving space first to Alfa Romeo Tonale and the B-SUV Brenner which should allow to push sales. We will have to wait a few weeks to understand if the Biscione industrial plan foresees the arrival of a new flagship.