The executive staff of Alfa Romeo Italia is renewed. The car manufacturer of Biscione has in fact appointed Paolo Cinti as head of the department Marketing Management of its Italian division: the new position taken on by the 45-year-old from Turin was announced by Alfa Romeo itself as a “Return driven by the passion for the brand and at the same time an engaging challenge”. Return? Yes, because for Cinti this is not the first experience in Alfa Romeo: his debut in the management of the Alfa Romeo company in fact, it dates back to 2007a good fifteen years ago.
Cinti, who as Marketing Director will report to the Managing Director of Alfa Romeo Italia Raffaele Russo, boasts significant experience among the pioneers of e-commerce, after which he joined FCA covering various roles between marketing, sales and communication. In the last five years he has been positively employed in communication, leading the strategy and media planning of all the Stellantis brands in our country. “His 360 ° automotive skills will support the brand in a phase of metamorphosisbetween the consolidation of premiumness and the entry into new market segments, starting with the Tonale which will be unveiled in the coming weeks “, explains Alfa Romeo in an official note. In fact, we remind you that the next SUV of the Alfa car manufacturer will be unveiled in all its details on February 8th.
#Alfa #Romeo #chosen #Marketing #Director #Italy #FormulaPassionit