Alfa Romeo’s 2023 begins in the best possible way and continues to grow. The Alfa Romeo has in fact recorded record registrations in the first months of the year, with the first quarter consecrating the Arese-based car manufacturer as a premium brand capable of registering the greatest positive results. In particular, the Stellantis brand was able to triple its sales compared to the same period last year.
Tonale drags the sales of Alfa Romeo
Much of the credit goes to Alfa Romeo Tonale, with the new SUV confirming its first place among Premium brand models in this segment with a share of over 5% in March, positioning itself in the absolute Top Ten of the category. The performances of Stelvio and Giulia were also excellent, with strong acceleration in sales in March: +35% compared to the previous month.
Gulia and Stelvio keep pace
Thanks also to the new Giulia and Stelvio MY 23, which have made it possible to improve the sedan and SUV by training them to the main competitors compared to February. In the wake of its commercial successes, Alfa Romeo will open the doors of its showrooms for a new edition of the Tribe Weekend which will be held on Saturday 15 and Sunday 16 April to test and admire all the brand’s innovations up close.
The satisfaction of Alfa Romeo
“I am very proud of this extraordinary Q1 which consolidates Alfa Romeo’s excellent start to the year and, consequently, confirms that we are on the right path – said Raffaele Russo, Managing Director of Alfa Romeo in Italy – I believe that this record is the result of great teamwork, at every level, but also of the deep bond with the Alfa Romeo Tribe, which is welcoming all our new products with great enthusiasm, including the Tonale Hybrid Plug-In Q4, which redefines the paradigm of Efficient Sportsmanship”.
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