“Al-Ittihad” newspaper and colleague “Al-Bayan” launched the “Partnership in Love of the Nation” initiative, coinciding with the country’s celebrations of the golden jubilee of the founding of the UAE Federation. The two newspapers signed a partnership document at Union House in Dubai, to consolidate the paths of cooperation between the two prestigious national media institutions, and to strengthen partnership in their field of work.
The document, which was signed by Hamad Al-Kaabi, editor-in-chief of Al-Ittihad, and Mona Bousmara, the responsible editor-in-chief, on behalf of Al-Ittihad, states the importance of strengthening the partnership between them, as the two institutions believe in the importance of cooperation and integration between national media institutions, and their commitment to the principles of fifty in implementing plans and strategies, to strengthen the pillars of The union, which represents a major priority for them, in a way that achieves the interest of the nation, strengthens partnerships between its institutions, implements leadership visions in cooperation, and integrates efforts between national media institutions.
Among its provisions, the document stressed the need to work with the first principle of the fifty principles of “strengthening the union”, by strengthening it through the formulation of a common media identity between the two newspapers that achieve strategic visions in various fields, unify media messages, support government visions and directions, and strive to harness All the resources for a more prosperous society.
The two parties agreed to work together to issue a special unified issue of content and output to be distributed with the two newspapers on the National Day, in addition to a unified digital content published on their digital platforms with one identity.
Hamad Al-Kaabi, Editor-in-Chief of Al-Ittihad, said: “This partnership in the love of the homeland, between the two ancient national media institutions, is an embodiment of the commitment to the fifty principles in implementing plans and strategies, and as a contribution to strengthening the pillars of the Federation, this principle which constitutes a major national priority, In a manner that achieves the national interest, stimulates and enhances all forms of coordination and partnerships between its institutions, implements the leadership’s visions of cooperation, and integrates efforts between national media institutions.
He added: “This partnership will also contribute to the formulation of a media identity and the expansion of channels of coordination and joint work between the two newspapers, which will achieve initiatives with a positive media impact in all fields, coordinate and unify media messages, support government visions and directions, and strive to harness all resources to enhance the quality of life.” Contribute to consolidating the foundations of a society of happiness, well-being and prosperity.”
He pointed out that this partnership is capable of broadcasting direct positive messages that have effective resonance with national and external public opinion, as aspects of professional development and strength in the Emirati media industry will be highlighted, through the preparation of a plan for joint media programs commensurate with the UAE’s fiftieth celebrations, and consolidation of a positive mental image of the development of the journalistic scene. In the country, especially the press, which has been and continues to be the most important media supporter of development projects since its establishment.
Al Kaabi concluded: “This positive partnership will be the nucleus of cooperation agreements between the two parties, to produce materials and programs that will be renewed in the future on special occasions, which will support and enhance the role and presence of the new media industry in the country.”
For her part, Mona Bousmara, the editor-in-chief in charge of “Al-Bayan” said: “The partnership document embodies the common will between the two ancient national media institutions to play their roles. And consolidating the media message based on awareness of the importance of integrating the media with national development plans and programs, and preserving the bright image of the state and its institutions, locally and globally.
She added: “The pens compete for the love of the homeland through this cooperation, a translation of the meanings embodied by the united house, and today we speak with one voice, expressing the depth of belonging and awareness of the responsibility and the role of the media in conveying the message of the UAE and its authentic values to the world, which is a duty we bear and a vision of direction Our work, and we are participating in the nation’s march to the forefront of the ranks among the nations.”
Bousmara indicated that the signing of the document in the Union House, which witnessed the birth of the state in 1971, and the signing of the historic agreement to establish the union between the founding fathers, gives the document an additional impetus for the historical symbolism and legacy of this place, as it reminds us of the founding fathers, the late Sheikh Zayed bin Sultan Al Nahyan, and his brother Sheikh Rashid bin Saeed Al Maktoum, may God rest his soul, and today we are in the same place to sign the partnership document, which we hope will positively reflect on the two newspapers in particular, and on our national media in general.
The responsible editor-in-chief added: “The Partnership in Love of the Nation initiative, under which this document came, confirms that everyone in this country carries one torch, which is to raise the flag of the nation, defend its achievements and higher goals in a way that serves the nation and the citizen, and raises the status that the UAE aspires to aspire to. To reach it at the international level, thanks to the wise visions of the wise leadership, and to cross into the second fiftieth year while we are more strong, solid and present at the local and international levels, with our media institutions keeping pace with the current developments in the modern media.”
Bousmara concluded: “We all hope that this partnership will be a good start, and that the competition will be in the love of the homeland, elevating its word and defending its achievements, and in strengthening cooperation between our leading national media institutions, delivering their message, and playing their role to the fullest, coinciding with the country’s celebrations of its fiftieth anniversary.”
The document provided for broadcasting direct positive messages that resonate inside and outside the country, highlighting the aspects of development and strength in the Emirati media industry, by preparing a plan for joint media programs commensurate with the UAE’s celebrations of the fiftieth anniversary, and consolidating the positive mental image of the development of paper newspapers in the country, which has been and is since its establishment The most important media supporter for development projects.
Establishing the national role
The document indicated that paper newspapers are an important part of the integrated media system that works to consolidate and strengthen the national role through joint programs and initiatives, and to inform both parties of the ideas and proposals they deem appropriate to achieve and activate this cooperation.
This partnership also derives its strength from the prominent position that the two newspapers enjoy in the digital space, and the large audience of followers they enjoy at the level of the Emirates, the region and the world, not to mention the impact they played in developing the digital media product to be more in line with the latest global developments, and more diverse in terms of media. and more effective in terms of content. The document, which was signed in the presence of a number of media cadres in the two newspapers, stipulates that it is the nucleus of joint cooperation agreements between the two parties, to produce materials and programs that will be renewed in the future on special occasions, which contributes to supporting the new media industry in the country.