His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, chaired the first meeting of the Council with its new formation, which was approved a few days ago by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, marking the start of a new phase of work. The media center in Dubai, during which the emirate continues its path as a developed media center, including government, Arab and international media institutions, has chosen Dubai as the headquarters for its activities in the region.
During the meeting, which was attended by Vice Chairman of the Dubai Media Council, Managing Director Mona Ghanem Al-Marri, and members of the Council, His Highness stressed the need to adopt a work strategy inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, for the future Dubai, and what His Highness wants for the media sector to play a more influential role during the current stage. In line with the directions of the UAE and its readiness for the next 50 years, and supports Dubai’s development goals, and serves to advance the message of the media as a partner that highlights and stimulates construction and development efforts, and preserves national gains and constants, as well as the advancement of the media sector in its economic aspect, by increasing Dubai’s competitiveness to attract more major Arab and international media companies.
His Highness said: “Dubai is on the verge of a completely new phase, with great goals and an ambitious vision to raise higher levels of leadership in all fields,” directing the development of a unified and comprehensive strategy for the media sector in Dubai, taking into account all the surrounding global changes, especially in the field of media technology, tools, means and methods. And it takes into account the shift in media consumption patterns, in light of the current economic, technological and social influences, measuring them according to global indicators, and developing an action plan that translates the objectives of this strategy into tangible achievements, within specific time frames.
His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum also directed the development of accurate performance indicators for each media organization, in accordance with the best international practices, in order to measure the progress achieved in the process of advancing Dubai media, and to monitor the speed of implementation of the tasks assigned to the various components of the media system, according to the statement. New business strategy.
His Highness said: “Many factors have contributed to bringing about great changes in the world of media. There is no doubt that technology is the biggest of those influences, with the revolution it has brought about in its various means and tools, but also in its content and content as well.. It hastened to increase its impact by the many changes that the world has witnessed. During the past two years, whether health or social, as well as economic, and today it has become necessary to review all our media achievements, in order to establish a work system that takes all these variables into account, and enables us to raise the added value of the media sector, whether in terms of message, content or In terms of its positive impact on the economy as an important tributary of its tributaries.”
His Highness, Chairman of the Dubai Media Council, stressed the need to work quickly to unify the efforts of Dubai government media institutions, coordinate among them, and involve them in setting the broad outlines of the media development strategy in the short and long term, praising Dubai’s success in establishing a huge media community, which increases the size of the media community. The responsibility entrusted to the media, to always be as hoped for Dubai as a developed media center, and to create more elements of excellence that are essential attracting factors for international media companies seeking a supportive environment that enables them to carry out their business easily and easily in the region.
His Highness Sheikh Ahmed bin Mohammed stressed, during the first meeting of the Dubai Media Council, with its new formation, that the leadership’s directives are clear about working to prepare qualified and trained human cadres, who are able to assume responsibility for development, and what this requires in discovering promising talents, and giving them the opportunity to participate to enrich the government media with ideas Innovative, advancing its outputs, increasing programs and initiatives to attract talent, and graduating new generations of media professionals and specialized technicians.
The meeting reviewed the outlines of the new strategy for Dubai Media, its most important pillars and objectives, in light of the overall regional and global developments, especially those related to the media sector, and media consumption patterns, whether local or regional, as well as global, where the attendees agreed on the need to find rapid development paths, keeping pace with those variables.
Ahmed bin Mohammed:
• “Dubai is on the cusp of a new phase, with great goals and an ambitious vision.”
The meeting highlighted the importance of finding channels and ways through which the recipient’s views can be monitored, and what he looks forward to in Dubai media, to take advantage of those ideas and proposals, in promoting the development process aimed in a major part to meet the aspirations of the recipients, and enhance their confidence in the ability of Dubai media It should be the best alternative, and the first choice for them, in obtaining the news, educational and entertainment content they are looking for, according to the best international standards.