His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, chaired the first meeting of the Council with its new formation, which was approved a few days ago by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, marking the start of a new phase. From the media work in Dubai, during which the emirate continues its path as a developed media center, including governmental, Arab and international media institutions, which chose Dubai as the headquarters of its activities in the region.
His Highness stressed, during the meeting, which was attended by Mona Ghanem Al Marri, Vice Chairman and Managing Director of the Dubai Media Council, and members of the Council, the need to adopt a work strategy inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum for the future Dubai and what His Highness wants for the media sector to have greater influence during the next stage. And in line with the directions of the UAE and its readiness for the next fifty years, and supports Dubai’s development goals, and serves to advance the message of the media as a partner that highlights and stimulates construction and development efforts, and preserves the national gains and constants, as well as the advancement of the media sector in its economic aspect by increasing Dubai’s competitiveness to attract more major companies Arab and international media.
His Highness said: “Dubai is on the verge of a completely new phase with great goals and an ambitious vision to raise higher levels of leadership in all fields,” directing the development of a unified and comprehensive strategy for the media sector in Dubai that takes into account all the surrounding global changes, whether in the field of media technology, tools, means and methods, and takes into account The shift in media consumption patterns in light of the current economic, technological and social influences, measuring them according to global indicators, and developing an action plan that translates the objectives of this strategy into tangible achievements within specific time frames.
The meeting reviewed the outlines of the new strategy for Dubai Media and its most important pillars and objectives, in light of the overall regional and global developments, especially those related to the media sector, and media consumption patterns, whether local, regional as well as global, which witnessed many transformations during the past ten years due to a number of reasons. , the most important of which is the tremendous technological development and the accompanying spread of communication devices, and then communication platforms that have brought about a radical change in many concepts, methods and values of media work. The attendees agreed on the need to find rapid development paths that keep pace with these changes and employ them in a manner that serves our strategic goals and enhances competitiveness. Dubai Media Institutions. The discussion touched on ways to benefit from digital media and the great ability it allows for wide spread, in light of the tremendous development of means of communication and the accompanying great boom in the content industry designed for digital platforms, and the emergence of new media patterns that keep pace with the development in the field of digital networks and smart devices globally. This dictates the need to think of new frameworks that achieve the greatest possible benefit from the capabilities of digital media.