The advertising investment market continues to grow, in ten months the turnover is 398.5 million euros
The advertising investments continue to grow: according to the FCP-Assointernet observatory, which includes the main Italian advertising agencies, in November advertising investments increased by 10.7%, while in the first nine months the increase was 22% for a total turnover of 398.5 million euros. “Also in October the positive trend of theadvertising investments detected by Reply in the context of the FCP-Assointernet Observatory. With a growth of 10.7%, the eighth consecutive positive result, the month of October allows us to consolidate + 22% in the cumulative period January-October 2021 ”, reads the note from FCP-Assointernet.
The digital advertising investments have increased, this is the most important data, also in relation to the first ten months of 2019, therefore in the pre-Covid era, with a growth of 15%.
“L’trend in turnover found in the first ten months of this year is certainly a very satisfying result ”, comments the president of FCP-Assointernet, Giorgio Galantis,“ also for the continuity and constancy of the growth trend, which has gradually consolidated over the months. The data take on an even more remarkable value if we correlate them with the year 2019, a period not influenced by the epidemiological emergency of 2020, compared to which a significant + 15% is recorded.
“These numerical evidences confirm the quality and variety of the publishing offer available within the perimeter of the FCP-Assointernet associates, not only as regards the planning of advertising campaigns in the more traditional display, video and the most recent native formats, but also in terms of project proposition for its customers, to whom more and more frequently a social amplification of the produced contents joins “.
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