For politics the car world is primarily responsible for climate change. THE green movements in fact for some time they have considered the automobile as the main enemy to be shot down in the difficult process of energy transition, forgetting that thepollution in large cities it is also caused by aging boilers and heating systems.
The last act of this ideological battle against the world of the car is represented by the bill that oblige car manufacturers to add in their advertisements phrases that advise against use of their products. The automobile like smoke, “Seriously new to health“.
Advertising against cars
The deputy Rossella Muroni from we doEco has filed the bill number 3.447, which aims to introduce internal combustion car advertising in all forms of a message on the fight against climate change and on sustainable mobility, as a valid alternative to the owned car.
In practice, the car manufacturers on the one hand advertise their products but on the other hand by law advise against its use.
Cars like cigarettes and tobacco, the Italian environmentalist deputy in her bill wants to imitate what was established in France where car brands are forced to insert messages in their commercials that give advice such as: “Think about using shared cars”, “In everyday life, use public transport”, etc.
Even the most extreme ecological wing in France would have liked completely prohibit advertising of cars of all kinds, including those electric. Crazy!
Fines on car advertisements
Obviously there are some fines if auto advertising does not comply with the law, just as it does in France. The ideological drift against the automobile has also infected our deputies. For the moment it is one proposal which will be examined and eventually ratified by Italian Parliament.
The messages that Muroni hypothesized are: “For short trips, choose to walk or cycle”, “Think car pooling” or public transport“. The words must then be accompanied by the mention #MovePollutingLess.
In addition, the commercials must contain theinformation on the level of CO2 emissions of advertised vehicles. The defaulting auto houses will have to pay one fine of 50 thousand euros for each spot that does not contain “green” messages.
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