One of the most outstanding voices of this generation is back with new work. Adele released the single ‘Easy on me’ last Friday (15) and is already preparing the new album, ’30’, which arrives to the public on November 19th.
The last album by the Brit was released in 2015 and the music industry has changed a lot since then. Streaming services now account for nearly two-thirds of US music revenue, up from 20% in 2015.
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“It’s easier for her to look like a failure,” says Mark Mulligan, music industry analyst at Media Research, in an interview with The Wall Street Journal. “But by the same token, if she manages to succeed against all odds, she will have earned her position as one of the greatest names in music of all time.”
The last time the diva released a new work, established artists had not yet entered headlong into the new way of consuming and distributing music. The market she will have to face now is totally different from six years ago.
In recent days she was involved in a controversy that reached Brazil. Composer Toninho Geraes decided to go to court against the singer and her producer for alleged plagiarism in the song “Millions Years ago”, which would have copied 88% of the hit “Mulheres”, recorded by Martinho da Vila.
Nowadays, the way to consume music has changed. Few are the ones who can listen to an entire disc and streaming services made everything very dynamic. In the palm of the young man’s hand, a well-produced record is competing with tiktok dances. Will Adele’s undeniable talent be enough?
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