The latest installment in the action-war series hasn’t done as well as Black Ops: Cold War.
Significant drop in activity figures for the Call of Duty saga. As reported by Activision Blizzard during its most recent fiscal report, Activision as a video game brand has gone from adding 250 million users per month in March 2021 to having 200 million during the same period this year.
Although Activision encompasses not only video games from the war action franchise, it does account for the largest bulk of its occupation, so the drop is mainly attributed to a lower sales performance of Call of Duty: Vanguard compared to Black Ops: Cold War. Underperforming Warzone is also mentioned, while Call of Duty: Mobile performed flat this past quarter.
It’s not all bad news, and the American company is convinced of the revival of the series with the sequel to Call of Duty: Modern Warfare, as well as the new free-to-play Warzone experience, which has been developed from scratch.
Blizzard and King, they go down but not that much
Blizzard has also seen their numbers drop, although not as urgently. In this way, it has gone from 27 to 22 million active users per month, while King drops from 258 to 250 million, although in the case of those responsible for the success of Candy Crush Saga mobiles, their data is higher than that registered in the previous quarter.
The parents of StarCraft face a very hopeful future after the announcement of a new expansion for World of Warcraft or the arrival of Diablo Immortals on PC, while also starting to play around with closed betas for Overwatch 2.
In the background we have Microsoft’s purchase operation of Activision Blizzard for 69,000 million dollars, which will give Phil Spencer control of the company.
More about: Activision and Call of Duty.
#Activision #loses #million #active #users #due #performance #Call #Duty #Vanguard