The Study Color Psychology The impact that colors have on the emotions and behavior of the person who carries it and in the people who perceive it. On this occasion in the color palette the chosen one is red. Iconic in the cinema, the famous Marilyn Monroe red dress in ‘The Knights prefer them blondes’ or the Audrey Hepburn are still preserved for memory while lowering the stairs in ‘Funny Face’. They have even been the leit motiv of a movie in ‘The woman dressed in red’.
It has negative connotations, such as danger or death. The truth is that its symbolism is broad. Lara Ferreiro, an expert in psychology, points out that red color is one of her favorites. «It represents heat, flame or strength, and is associated with people with a lot of stimulation and courage. It is a very powerful color that transmits claw, love and safety, although it is also associated with tension or blood: those who wear red transmit Security and strengthand big brands use it, ”he says.
Not in vain was the color by antonomasia of designer Valentino. The well -known Valentino attracted all eyes. The designer himself said that The possibilities of red are infinite. The Spanish psychologist Jonathan García-Allen explains in ‘Clarín’ that red, both in humans and animals, Increase heart rate, it produces adrenalinestimulates appetite and raises the level of energy, excitement and enthusiasm. And those who use it have a great impetus, they are adventurous people and have a strong character that makes them good leaders.
Ferreiro also points out that this tone looks good from afar, «who dress in red usually use it mainly on weekendsspecifically Friday and Saturday. During the week we turn to more neutral colors to go to work, ”he says.
Personalities that use this color
Explain that it usually uses it Independent, autonomous people and perhaps a bit narcissistic. And for Ferreiro who do not use it in their lives are people who want to go unnoticed: «I call them ‘Tortuga people’ Because they have less strength, they usually have physical complexes and like to go unnoticed. Since red is also associated with sex we could say that they are not passionate profiles and they like erotic and sensuality.
Other features of those who like to dress in red are that they are proactive, persevering individuals. «On the other hand, dressing red also gives them A feeling of power and controlwhich is ideal at times where they want to project trust, as in a formal dinner, when closing a new business agreement or by directing a meeting, ”says García-Allen. That said what will be your chosen color for your next important meeting.
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