United Kingdom It is one of the beer countries par excellence. Pub culture and historic manufacturing tradition make beer in Britain more than just a drink. That’s why many may be surprised to know that the British’s favorite brand… She is Spanish.
The survey was carried out by the leading company YouGov, which has described it as “the attempt bigger and bolder ever done to quantify what Britain thinks.
The project is based on millions of daily responses from the British public on very diverse topics, such as the media, food or politics.
For this data set, YouGov asked the public what they thought about 164 brands of beer and cider between July and September. Popularity was classified as the percentage of people who had a positive opinion.
With the highest score (66% positive opinions), the Spanish company leads the classification Saint Michael. Its success is due to the fact that it triumphs among the three age groups analyzed: baby boomersgeneration X and millennialswho respectively approve it with these percentages: 58, 63 and 55%.
In statements to Daily Mail, Simon Martinwho runs the Real Ale Guide YouTube channel, said customer preferences depend more on emotions than taste buds.
“At this time of year, when it rains and is humid, People think of San Miguel as their summer vacation: “It’s scorching hot and they’re on the beach with a frozen San Miguel and it’s a lovely image,” he says.
“It’s not the best beer, but because of the bad weather here, brings back memories of summerso I understand why people drink it,” says Simon Martin.
In 17th place there is another Spanish woman, Estrella Dammwith 40% approval (33% support among baby boomers50% among generation millennials).
The other third Spanish brand on the list gets the worst ranking, Cruzcampo: occupies position 83, with an approval of 8% by the baby boomers25% among the X and 30 among the millennialsfor an overall approval of 22%.
Regarding the general classification, after the San Miguel is the Guinness (53%), Crown (48%), Stella Artois (47%) and Budweiser (46%).
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