Foreign films from studios that have suspended their activities in Russia will begin to be shown in the cinemas of the combined Formula Kino and Cinema Park chains. This is reported by the newspaper “Vedomosti“.
So, from August 1, the company will launch a new service – a film product that combines a Russian film and a foreign film. As Alexey Vasyasin, general director of the cinema chain, specified, the first film product will include cartoons – the Russian Koschey. The Beginning (Steam Engine Studio) and Minions: Gruvitation by Universal Pictures (UPI).
According to Vasyanin, the decision to launch a new service is forced. Thus, as a result of the termination of cooperation between Hollywood studios and Russia, cinemas lost a significant share of their revenue. The initiative is designed to attract the attention of the Ministry of Culture in order to start developing a unified plan for overcoming the current situation.
“First, given the shortfall in revenue without subsidies, the film distribution industry will not survive. Secondly, for other goods, the government has implemented a parallel import mechanism, but it does not apply to film products. Within the framework of this mechanism or any other, it is necessary to somehow resolve the issue of showing Hollywood films,” the interlocutor emphasized.
Previously, the film companies Sony Pictures, Disney, Warner Bros., Paramount and Universal Pictures stopped their activities in Russia, as a result of which foreign films were not released in Russian distribution, adds “Newspaper.ru“.
On July 23, the head of the Association of Cinema Owners, Alexei Voronkov, announced that the Disney, Sony, Paramount and Warner Bros film studios want to return to Russian distribution through parallel imports. According to him, these companies cannot make an official statement about working with Russia, but are looking for channels to supply films to Russia.
Foreign companies began to suspend their activities in Russia against the backdrop of Western sanctions imposed in response to Russia’s conduct of a special operation in the Donbass.
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