The Cruzcampo brewery has launched its new campaign With a lot of accent, which features a video modified with artificial intelligence (deepfake) by Lola Flores as the protagonist to vindicate diversity. “Do you know why I was understood all over the world? Because of the accent. And I don’t just mean the way of speaking … ”. Through artificial intelligence techniques, Cruzcampo has made it possible for the folkloric, who died in 1995, to return to television and networks. The video has gone viral within hours of seeing the light.
A deepfake it’s a kind of hoax, a video of a person doing something they have never done or even said. There are several types of mediafakes, being a deepkafe the most sophisticated of all: a computational model based on technology deep learning (artificial intelligence) whose images have been generated mathematically via algorithms from photos and videos of the person you want to recreate.
Although the first deepfakes They were created about five years ago, the term was not coined until 2017 in the Reddit community, gradually becoming popular since then. With the advancement and progression especially in the field of artificial intelligence, it is not until this year that for the first time we find a significant scale in the dissemination of videos with images that, at first glance, we could not be able to discern its authenticity.
The company has explained in a statement that getting the voice, face and gestures of the artist, which we all have in mind, has been a technical challenge for which hours and hours of audiovisual material have been necessary, more than 5,000 images , and a meticulous composition and post-production process, in which Cruzcampo has had the personal involvement of his daughters. Lolita and Rosario Flores have advised and participated