The pick up Peugeot Landtrek has come to the end of the world. That’s right: after initially covering more than 4,500 km in Central America, and then over 12,500 km in South America, three vehicles of the French brand have reached Ushuaia, the southernmost city on our planet and the ‘capital’ of Argentina’s Tierra del Fuego. The expedition “Conectando las Américas”Ended in this way, with 34 days of actual walking, interspersed with a very long pause.
The go-ahead was in fact given on 25 November 2020 in Los Cabos, Baja California (Mexico), for a crossing that brought the first crew to Vera-Cruz, in the Gulf of Mexico. Due to the health crisis, the raid had to stop for a long time and had to review its route before resuming it in Iquique, Chile, and continue the journey to Ushuaia, where it arrived on November 24, 2021.
For two weeks, the Mexican route, 4,500 km long, made it possible to connect Los Cabos, on the Pacific coast, to Vera-Cruz, on the Atlantic coast. Along the way, the crews met dealers, customers of the Brand and potential buyers of the car, allowing them to test Peugeot Landtrek’s ability to overcome obstacles (on specially planned routes).. The expedition also dealt with the terrible traffic jams of Mexico City, climbed to 3,700m on the slopes of the Popocatépetl volcano, before reaching the Gulf of Mexico, where the expedition was stopped by the COVID-19 pandemic, which prevented any cross-border road traffic.
Once in Chile, the caravan he traveled a stretch of the old South American ‘Dakar’, crossing the Atacama Desert, the ghost town of Humberstone and the wind farm of Calama. Afterwards the pick-ups moved into the Valley of the Moon, drove along the Pacific coast to Viña del Mar, and then, south of Santiago de Chile, turned towards the Argentine border, with a final stop through the forest. temperate rain of the southern Andes.
For Peugeot, the launch of Landtrek was an important event: the “One-Ton” pick-up segment, of which it belongs, and which has the greatest coverage in non-European countries, it represents nearly half of the light commercial vehicle market in Latin America. The segment alone represents 2.4 million units worldwide, of which nearly 400,000 sold on the South American continent. With the long journey, the brand of the Stellantis group wanted to demonstrate that its vehicle has all the characteristics, also in terms of sturdiness, to be suitable for the reference markets.
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