The hashtag VioliNation sends Twitter into a tailspin for two consecutive days. And Fedez, in the end, wonders what it is. The social phenomenon is linked to a Space created by a user who gathers thousands of people for hours, offering seamless audio interventions and musical ‘covers’ reinterpreted in a footballing and ‘colorful’ key by a speaker and communicator who takes care of the Rome.
In space, apparently already created on November 16, judging by the spread of the hashtag, the encore reaches numbers that are difficult to explain. #VioliNation becomes progressively viral and arrives among the top 5 trends worldwide with over 25 thousand tweets: the analysis of the activities related to the hashtag shows that the messages come from the United States and Brazil, the Philippines and Australia. There are also links and tweets from Africa. Over 5000 users are constantly connected and the audience, formed above all by the universe of the so-called ‘Twitter football’, is varied to say the least: not only fans, the presenter Andrea Delogu and the tennis player Sara Errani, sports journalists and not from Italy, appear. and from abroad, TV authors. Fedez does not get in tune with the mechanism and asks for light: “Explain to me what it is”.
Some companies, attracted by unusual numbers, try to find out what it is. Socios.com invites speakers and users to the stadium, managers from different countries ‘sit down’ to understand what drives 4-5,000 people to gather late at night in a virtual place that is a bit stadium and a bit disco. The profile of Treccani also appears, even Louis Saha, former Manchester United striker, appears.
THE PRECISATION – The social case, in reality, has implications that the protagonist of the story is keen to clarify and highlight in order to outline a complete picture. The creation of the hashtag, underlines Marco Violi, the journalist author of the audio and creator of the contents released without his consent, is part of a “discriminatory maneuver aimed at denigrating on a personal and professional level”. The disseminated material “is the property” of romagiallorossa.it, a regularly registered web publication and “there is already a complaint filed with the Public Prosecutor’s Office to which the latest events will be added”. “All this – the journalist specifies – has led the hashtag #VioliNation to be in trend in recent days”.
Ok boy, explain to me right away what it is because I’m not understanding a club #VioliNation
– Fedez (@Fedez) November 18, 2021
Hypnotized ♥ #VioliNation
– Sara Errani (@SaraErrani) November 17, 2021
I am singing MANOLAAAS. #VioliNation
– Andrea Delogu (@andreadelogu) November 17, 2021
#VioliNation #Twitter #haywire