The president of KPMG in Spain, Juanjo Cano, today encouraged companies to review the governance and ethics of AI before using it in their internal processes and also to ensure compliance with regulations both at national and international level. European and global, as a way to take advantage of an opportunity that can lead to improvements in productivity, competitiveness and that will help increase the size of companies.
Cano made these statements within the framework of the XXIII Congress of the Spanish Confederation of Directors and Executives (CEDE) being held today in A Coruña, where he shared a round table on the “Keys to deploying the opportunities of AI” with Pilar López, vice president of Microsoft in Western Europe.
In Cano’s opinion, “it is essential” to have an artificial intelligence government model in each of the organizations. In this sense, he explained how KPMG is helping companies develop governance models to guarantee that all stages of each project are developed in accordance with demanding ethical and safety criteria, which cover all areas: regulatory, governance, risks. , strategy, training, data management, processes and technology.
“The only way to have growth and impact of AI is for companies and society to trust it, for which we need a regulatory framework that lays the foundations for responsible development that does not put limits on innovation,” he added. .
According to KPMG, it is necessary to promote a constructive dialogue between the technology industry, governments, companies, the academic world and civil society organizations. For all this, “we are faced with an opportunity as a country that we cannot miss. The opportunity to be more innovative, more productive and competitive,” added Cano.
Likewise, the president of KPMG in Spain recalled the conclusions of the ‘Global CEO Outlook’ report, which surveys the main CEOs worldwide, which highlights that 60% of Spanish top executives plan to invest in artificial intelligence, regardless of how the economy evolves.
And, in his opinion, companies have “the determination to take advantage of this opportunity. But to extract their potential, move towards an effective transformation and obtain a return on this investment, it is essential, as a starting point, to place people at the center, since any transformation, especially those linked to technology, requires the promotion of new capabilities and skills.
In this sense, he recalled how KPMG and Microsoft, in fact, are not only technological partners, but we are also partners in the Talent Node initiative, in which together with other collaborators they carry out projects with the aim of promoting the talent of the future.
Cano also explained how KPMG has first integrated AI into its processes to later bring this new technology to its clients. In fact, in the audit work it is using the KPMG Clara platform that allows access to summaries of large groups of data, compare documents, detect anomalies, perform methodological and accounting queries, etc. The same thing happens in the Lawyers area, it has tools that operate on regulations that affect the activity of clients. And, of course, in Advisory (Consulting), where with AI you can perform due diligence more quickly and exhaustively by having comparative information and when making a deal you can collect, analyze and contrast information in all phases of the process, guaranteeing greater value contribution.
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