Google is preparing to introduce a series of new changes to the display of search results in Europe, in order to comply with the regulations imposed by the Digital Markets Act (DMA) and respond to complaints from some sites web from third parties. Specifically, the Big G is trying to satisfy the demands of hotel, airline and shopping price comparison sites, which have claimed to have suffered a 30% drop in direct traffic from the search engine in recent months.
“Therefore, we have proposed additional changes to our European search results to try to meet these demands, while still meeting the objectives set by the DMA,” said Oliver Bethell, Google’s chief legal officer. These include, for example, a modified design ad hoc which makes it easier for users to choose between linking to price comparison sites or visiting supplier sites directly, so they can make their purchase more easily and comfortably. And that’s not all. The sites in question will have access to new formats that will allow them to display more information about them in search results, thus enticing users to visit them in the hope of regaining lost traffic.
For search results in Germany, Belgium and Estonia, Google also plans to remove the location of hotels on the map that is usually displayed in the same response index. “We are very reluctant to take this step, as removing useful functionality does not benefit consumers or businesses in Europe,” Bethell said, noting that search results will simply show a list of links to sites. webwithout any additional functionality. The reason could continue to be dictated by European regulations, which do not allow the Big G to favor its own services (in this case Maps) to the detriment of others.
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