Countdown to the opening of the new hotel Sercotel in Catalonia. The company, which celebrated its 30th anniversary a month ago, will open a establishment in El Prat de Llobregat (Barcelona)specifically at numbers 100-104 on Lo Gaiter del Llobregat street. It will be the twelfth hotel of the Catalan chain in the community.
The company run by Jose Rodriguez property of Landon Corporate Group –property company of the Gallardo family–, has shared with elEconomista.es some images of the future appearance of the accommodation, designed to seduce the business tourist who visits the Catalan capital.
This guest looks for locations well connected to venues such as the Fira, the Palau de Congresos and the Zona Franca, although they do not always want to spend the night there. crux of Barcelona City. The new construction accommodation will meet these conditions and will be located less than 10 minutes by car from El Prat airport. The building will have four stars and 100 rooms.
The El Prat project joins the recent list of Sercotel openings. The chain has been especially dynamic in the south and center of Spain, where it has opened in places such as Malaga and Seville, to which Granada and Toledo will be added in 2025.
At the moment, Sercotel operates around 90 establishmentsbetween direct exploitation (50), franchises (30) and upcoming openings (10). The majority of assets are located in urban areas, where the chain feels especially comfortable. For now, the emergence into the sun and beach market and the entry into new countries remain for later.
The group closed 2023 with a turnover of 124.6 million euroswhich represents an increase of 33% in interannual terms. The company budgeted close to 160 million in investment for the current year. In 2025, Sercotel plans to increase its sales to 200 million.
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