Cosentino, a multinational dedicated to the production and distribution of surfaces for bathrooms, kitchens or facades, has stated that its strategy for the future focuses mainly on diversifying the business, of which 15% already comes from products other than countertops.
Thus, the Almerian companywhich gives special importance to family values and recognizes feeling “very rooted” in the Andalusian province who saw him born, has assured that he sees “clearly two worlds of future for the company”.
Specifically, the executive vice president of Cosentino, Álvaro de la Haza, has revealed that the first of those two areas that remain to be exploited is the bathroom, of which he has highlighted “which is the great new niche.”
“Just as in its day the kitchen was a not very relevant place in the houses and now it is a central space, we think that there is a mega trend to enjoy bathing moreto spend more time getting ready, even doing other activities there,” said de la Haza, who also stressed that, in general, they are seeing larger bathrooms and “with more investment, with more income allocated to the bathroom.” .
Likewise, the executive explained that the company’s second vision of market expansion It focuses on the facades, as well as getting closer to the design.
Another of the fields in which the company is positioning itself as “global reference” It is in that of the so-called Industry 4.0, since, with an industrial park close to four million square meters in area that houses nine factories and a fully automated logistics warehouse, Cosentino has converted its complex in Cantoria (Almería) into a ‘Smart Factory’ with more than 70,000 monitored variables and 96 Robots.
Efficiency
As explained by the firm’s director of strategy and data, Álvaro Sánchez-Apellaniz, after the creation of a ‘Datalake’ in which to centralize all the information generated by the organization, progress is being made in terms of efficiency and decision making. turning Cosentino into a Data-Driven organization, through the use of advanced analytics and Artificial Intelligence tools.
Specifically, in the manufacturing part, the company is committed to the concept of ‘Connected Factory’, which has meant the creation of a unique platform to store, visualize and exploit data from the Internet of Things or IoT, in addition to providing service to another auxiliary applications intended for production. This project began in 2018 and currently has more than 70,000 process variables.
In this way, the brand reaffirms its strategy of improving through innovation, always keeping in mind that the majority of its market is outside Spain, where the “middle class has more presence”. In this sense, the Almería company is aware that they cannot compete on price with large producers, which is why they claim to be a “value-added and differential company.”
Likewise, they are also very aware that their sector faces, both currently and in the future, great challenges, such as the shortage of raw materials, or the forced improvement in resource management. Added to this situation is the appearance of new competitors in the market, coming especially from Asia, but not focused only on China, but also in new emerging regions such as India.
“There is increasingly tougher competition, and not only in China“, they say from Cosentino. In this context, the Andalusian company believes that the fact of manufacturing in Spain and having a presence all over the world gives them added value, but always carrying “humility” as one of its capital values.
Thus, continue creating value while expanding more and more throughout the world and multiply your market possibilities It is one of the main objectives of the company.
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