Supermercados Plaza advances in its plan to become a benchmark in Madrid distribution. The company, which Last year it achieved a turnover of 62.2 million euros and managed to triple its net result, up to 731,000 euros. has launched a strategic plan with which it plans to reach one hundred million sales in 2029
The company, owned by the Plaza family, opens today a new store in the Bahía Center Shopping Center (Madrid), bringing the total to a dozen establishments in the region. It is the first inauguration since just over a year ago The company decided to professionalize its management by incorporating Pascual Campos Rus as general director. The store has an area of 1,300 square meters and is already the largest in the group, occupying the premises that Mercadona vacated a few months ago after changing its location.
“This new supermarket allows the company to develop its new commercial model that they call Alma de Mercado, a format that is born from the purest essence of the 61 years of history of Supermercados Plaza and that also opens windows to modernity and innovation, always from respecting its original spirit of a traditional fresh market and incorporating new consumer trends,” the company explains.
Transformation
With this opening Plaza Supermarkets culminates a year 2024 of complete transformation in which has also renovated four existing establishments, opened the online store and carried out a process of rebranding of the brand, in addition to reviewing all commercial agreements with suppliers to improve commercial management, adapt logistical processes and close agreements for future openings of new stores already planned for 2025 and 2026.
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