David Beckham He is one of the richest athletes in the world. Since he hung up his boots in 2013, his media power has not stopped growing. He maintains advertising contracts with all types of brands (Adidas, Tudor, AliExpress, Hugo Boss…) and is the owner of businesses as varied as a soccer team (Inter Miami), a perfume company or a glasses company. Its latest investment has been directed at a booming industry: food supplements. The athlete has just announced through his Instagram profile the launch of his own brand of accessories: IM8.
David Beckham is a champion of healthy living. At 49 years old, he continues to maintain a muscular body, based on daily training and a balanced diet. Her passion for a healthy life, which she also shares with her partner, the designer Victoria Beckhamhas prompted him to embark on the nutritional supplements business.
Food supplements have experienced great growth in recent years, due to the growing interest in well-being, health and also the desire to promote longevity. More and more doctors and experts advise supplementation, to reach places where food does not reach. While in the United States it is an industry that has great support, in Europe, and specifically in Spain, it is just taking off.
Beckham, with a good nose for business, thus joins this business in which he has already entered Rafa Nadal just a year ago with the launch of NDL Pro-Health, together with Cantabria Labs. While the Spanish tennis player’s brand is focused on sports supplements, the British one is, for now, born with two products aimed at improving longevity and well-being.
In this new business, David Beckham has partnered with Prenetics, a company known for its innovations in clinical health, based in Hong Kong. In addition, for the launch of the IM8 supplement brand they have had the advice of a group of scientists, experts in medicine and even space science from NASA. The brand is born with a patented rejuvenation technology: CRT8.
David Beckham has been taking supplements for years, as he explains on the website of his new business: “Supplements have been part of my routine for years, but the industry can be overwhelming. I have often wondered if just a few products could satisfy all my needs. By partnering with Prenetics, we share a vision for simplify well-being with the best supplements. “IM8 provides essential nutrients, is easy to drink, tastes great and fits perfectly into your routine.”
At the moment IM8 offers two supplements: Daily Ultimate Essentials (75.95 euros), which has 92 ingredients in its formula (essential vitamins, minerals, antioxidants, superfoods, vegetables, prebiotics, probiotic-postbiotics…) and which promises increase daily energy, strengthen defenses and improve digestion; and Daily Ultimate Longevity (72.95 euros), designed to promote cellular longevity, based on a patent-pending 8 Cellular Rejuvenation Technology and the NAD3® Complex. It focuses on the 11 signs of aging, addressing mitochondrial dysfunction.
You must always remember that food supplements are, as their name indicates, a complementary part of the diet, and that they must be combined with a healthy lifestyle.
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