New tour by Isabel Díaz Ayuso in search of foreign capital. The president of the Community of Madrid will visit South Korea this week with the aim of continuing to attract investors and projects to the capital. The trip, which will extend from this Saturday, November 23 to Wednesday, November 27will follow the same strategy that was carried out in Germany in the month of June and will serve to position Madrid once again as “the best place in Europe to invest.”
As indicated by the regional Executive, Ayuso will be in Seoul for 5 days with an “intense agenda”, which will include the visit to Korean multinationals such as Hyundai, LG or Samsungwhere he will hold work meetings with his managers and present Madrid’s potential in these areas, especially in the field of digitalization in which Madrid is among the 3 European capitals with the greatest potential.
The president’s agenda in the Asian country will also include working meetings with investors organized by Invest in Madrid, the regional agency for attracting investments. Ayuso will boast of a Madrid that leads Spain in attracting funds from other countries, almost 75% of the national total, practically three out of every four euros.
Likewise, Díaz Ayuso will take advantage of his trip to Seoul to learn first-hand about the Korean educational system, which obtains the best results in the world in international rankings. There will also be a space for meetings with the audiovisual and film sectors, with the aim of presenting Madrid as an attractive region for filming.
During these five days, a meeting and working lunch will also be held with the governor of the Korean capital region: Gyeonggi. The president of Madrid will be accompanied by the counselors of the Presidency, Justice and Local Administration, Miguel Angel Garcia; that of Education, Science and Universities, Emilio Vicianaand that of Digitization, Miguel Lopez Valverde. Each of them will have their own agenda of visits and meetings focused on their work areas, as detailed by the Community.
“As on previous trips It’s going to be a very intense agenda, but surely, again, very productive.“, the regional leader highlighted in this regard, during her speech at the inauguration of the Madrid Investment Forum, organized by the autonomous Administration in Alcobendas.
Ten tours around the world
This trip is part of the international agenda that President Díaz Ayuso has been implementing since she took office in 2019. With these tours, the regional Executive wants to position Madrid as “the most fashionable region in the world, the most attractive place in Europe to invest and launch projects”.
In recent years, the Madrid president has visited United States, United Kingdom, Israel, Mexico, Portugal, Italy, Belgium, France, Chile and Germany. These trips have resulted in important acquisitions of projects, among which those of multinationals such as Siemens, Oracle, Pfizer, Deutsche Bank and NTT Data stand out.
In fact, on his trip to Germany in June, Ayuso and the multinational Siemens ratified in Munich the agreement reached last year for the construction in the Las Tablas neighborhood, next to Madrid Nuevo Norte, of a campus of more than 22,000 square meters that will involve an investment of 160 million euros.
The opening of the new Siemens headquarters is scheduled for 2028 and in the words of Ayuso, “it will multiply technological employment, training and opportunities in the region.” The technological campus will have 22,000 square meters of officesgarden areas and services and will become a benchmark in the city as an intelligent, digital and carbon-neutral building and infrastructure in operation.
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