The greater the mobility problem, the greater the depopulation… and the greater the depopulation, the more serious the mobility problem becomes. It is a vicious circle, like a town that loses buses and neighbors, a problem that we all know well, but that until now has not been solved. Celering Smart Mobility Servicesa Spanish startup with 100% national capital, has developed a technological platform capable of optimizing each route, vehicle and stop, to offer an innovative approach to shared, accessible and sustainable mobility.
Celering provides a multimodal mobility service that integrates buses, minibuses, taxis and chauffeured tourism vehicles (VTC) in a system adapted in real time, through collaborative artificial intelligence and predictive algorithms. This flexibility allows meet both urban and rural demands; In the Basque Country, for example, the company facilitates the transportation of elderly people and university students in areas that are difficult to access. “In these projects we analyze every detail, from who uses the service to the most convenient times,” says CEO and founder, José María Campos. “This allows us to offer personalized and sustainable solutions, which not only improve the quality of life of citizens, but also reduce the need to depend on private cars.”
The startup, based in Madrid and the Basque Country, has internally developed all the technology that supports its platform, from the mobile application to the monitoring dashboard. Celering is committed to Collaborative AIallowing users to join shared routes in real time, as long as the punctuality of all passengers is guaranteed. Its system allows the platform to adjust routes and times based on changing factors such as traffic or weather conditions, all managed from a dynamic panel that makes it easier for customers to monitor each trip and each vehicle in real time, maximizing efficiency and sustainability.
This efficiency translates into tangible benefits for both companies and users. The company estimates that its services allow savings of up to 30% in transportation costs, and an 80% reduction in CO2 emissions compared to the use of private vehicles, a key advantage in a context of growing concern about change climatic.
Close collaboration
Celering collaborates closely with companies and public administrations (B2B and B2G), providing a fully customizable platform which can be integrated with corporate shuttles, shared taxi services and VTC. Campos highlights that on-demand transportation allows the number of vehicles and routes to be adjusted to the real needs of each client, “avoiding inefficiencies and optimizing resources.” This model provides great advantages for companies seeking to improve access to the workplace and, at the same time, reduce their operating costs and environmental impact.
With more than three million euros in activity and expectations of doubling this figure in 2024, the firm is in the midst of an expansion process. Its focus is to expand its impact internationally and continue contributing to the change towards more inclusive and sustainable mobility.
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