12/11/2024 08:30
Updated 12/11/2024 08:30
For this British brand, 2026 was going to be the year of its takeoff as an electric car manufacturer. Not in vain, and after three years without commercializing anything new, range rover had planned no less than six launches of such vehicles for that date.
But the market’s designs are capricious and, given the lack of demand for electric cars and the good sales performance of its plug-in hybrids, range rover already announced last February that it would delay the launch of its electric vehicles.
The electric Range Rover, the first; the replacement of the Velar, below
So much so that, now, and as revealed by the British media Coach, In 2026 they will only put one on the market: the replacement for the Range Rover Velar which, along with the original Range Rover, is one of the firm’s most luxurious models.
He Original Range Rover It will also become an electric car, but it will be the first vehicle of its kind from the British brand and will arrive a few months earlier, at the end of 2025.
This has been assured, in statements to Coachthe CEO of JLR -Jaguar Land Rover-, Adrian Mardell: “First we will bring to the market [la plataforma] MLA BEV, with the Range Rover BEV at the end of next year. Later we will market the first vehicle of [la plataforma] EMA, which will probably see the light during the spring of 2026.”
Two platforms for the electric vehicles of Defender, Discovery and Range Rover
The British brand range roverwhich at the end of October began operating under three independent brands – Defender, Discovery and Range Rover – will market its electric vehicles from two platforms.
On the one hand, the current -and also valid for cars with thermal engines- MLA and a new onedesigned exclusively for electric cars called EMA and that should give rise to vehicles such as the replacements for the current Land Rover Discovery Sport, the Range Rover Evoque and the second generation of the Range Rover Velar; which has already been sighted as a testing prototype.
Launched on the market in 2017, the Range Rover Velar It is currently sold with micro-hybridized and plug-in hybrid engines. But it is the worst-selling Range Rover of the family, with barely half the registrations of the Evoque and close to a quarter of the original Range Rover.
To differentiate it from its brothers, with the aim of increasing its sales, the spy photos of the successor to the Velar hint at a large rear overhang, which It could lead to this car being marketed with seven seats.
Furthermore, according to quote Coachthe brand has already confirmed that The first electric car made on the EMA platform will have a type 2 autonomous driving systemwith which the car can drive itself as long as the driver keeps his eyes on the road.
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